DUKE LACROSSE AND BRINE SIGN THE FIRST HEAD TO TOE SPONSORSHIP AGREEMENT IN LACROSSE

Milford, MA - As the Duke Blue Devils prepare for their season opener against Butler this weekend, the one thing they won’t need to worry about is what to wear. Ranked #2 in most national preseason polls, the Duke men’s lacrosse team will be the first Division I team to be completely outfitted from head to toe in Brine.

“My association with Brine goes back over 20 years and the partnership thrives as much on the relationships with the quality people behind the scenes at Brine as it does with the outstanding quality of their lacrosse products,” said Duke’s Head Coach, Mike Pressler. “Duke is very proud to enter into new territory by becoming the first Brine sponsored team head-to-toe.”

When the Blue Devils take the field this season, everything including their helmets, uniforms, protective gear, sticks and footwear are all part of Brine’s new inline offerings.

“We enjoy a strong, long-standing partnership with the Duke program and Coach Pressler,” said Ray Hilvert, Senior Director of Brand Management at Brine. “It’s appropriate that they receive this distinction. It also provides us the ultimate platform from which to ground the performance and authenticity of these new, complementary segments within our business.”

For more information on Brine, visit www.brine.com. For a schedule of Duke’s 2006 season, visit www.goduke.com.


About Brine

Brine, established in 1922, believes that inside every player is a better player. Brine’s motto “Find Your Game”, speaks to their almost century long support of players in their athletic pursuit of game improvement products and programs. Innovators of the Offset™ lacrosse stick and the original round bladder soccer ball (the Official ball of the NCAA Soccer Championships since 1987), Brine is a recognized industry leader in lacrosse, soccer, field hockey and volleyball. Headquartered in Milford, Massachusetts, Brine asks you to Find Your Game™ at Brine.com.






02/20/06